JOB REPORT / 11-2021 · 20 TASKS

Marketing Managers.

Can AI do the work of Marketing Managers?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

Drag the dot. There’s no wrong answer; it starts at our estimate.

Starting pointOur estimate

The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Compile lists describing product or service offerings
Evaluate the financial aspects of product development
Initiate market research studies, or analyze their findings

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A guided certificate program in AI-assisted Marketing Managers work. It covers the 20 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

20 of 20 tasks reviewed

We went through all 20 core tasks in this job, one at a time.

Task by task, from the work Marketing Managers actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Compile lists describing product or service offerings.
AI DOES
Drafts structured product lists, suggests descriptions, and formats content fast
YOU DO
Verify facts, apply brand strategy, and decide what truly matters to customers
TASK 02
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
AI DOES
Builds financial models, runs ROI projections, summarizes budget reports, and flags spending anomalies
YOU DO
Weigh strategic trade-offs and own the final budget decisions
TASK 03
Initiate market research studies, or analyze their findings.
AI DOES
Scans large datasets, summarizes survey results, and flags key trends
YOU DO
Decide which questions to ask and turn insights into real strategy
TASK 04
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
AI DOES
Pulls market trend data, builds forecast models, and flags patterns in sales numbers
YOU DO
Apply business judgment and stakeholder knowledge to turn insights into real strategy
TASK 05
Conduct economic or commercial surveys to identify potential markets for products or services.
AI DOES
Searches databases, summarizes market data, drafts survey questions, and finds trends in large datasets
YOU DO
Decide which markets fit your company's goals and read the human context behind the numbers
TASK 06
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
AI DOES
Pulls sustainability research, benchmarks competitors, and drafts recommendation reports
YOU DO
Weigh real business costs, supplier realities, and brand values before committing to changes
TASK 07
Develop business cases for environmental marketing strategies.
AI DOES
Drafts outlines, summarizes market research, and builds data tables for business cases
YOU DO
Judge which strategy fits your brand values, budget reality, and what leadership will actually approve
TASK 08
Select products or accessories to be displayed at trade or special production shows.
AI DOES
Ranks products by sales trends, audience fit, and past show ROI to suggest a display lineup
YOU DO
Apply brand instinct, vendor relationships, and on-the-ground show knowledge to finalize picks
TASK 09
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
AI DOES
Drafts contract language, summarizes vendor terms, flags risks, and models distribution scenarios
YOU DO
Build trust with vendors and make final deal decisions
TASK 10
Consult with product development personnel on product specifications, such as design, color, or packaging.
AI DOES
Drafts talking points, summarizes spec options, and pulls competitor packaging examples
YOU DO
Show up to the meeting and lead the real-time creative conversation
TASK 11
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
AI DOES
Drafts job descriptions, suggests training content, and summarizes performance data
YOU DO
Build team trust, read people accurately, and make fair judgment calls
TASK 12
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
AI DOES
Researches sustainable product options, summarizes certifications, and drafts talking points for buyer meetings
YOU DO
Build trust and read the room during real conversations with buying partners
TASK 13
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
AI DOES
Drafts promotional materials, builds event schedules, researches vendors, and suggests campaign messaging
YOU DO
Show up, build relationships, and make real-time calls on the ground
TASK 14
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
AI DOES
Surfaces market trend data and suggests talking points before meetings
YOU DO
Build real relationships and read the room during live conversations
TASK 15SOURCE-BACKED TASK
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
AI DOES
Generates campaign ideas and tracks performance metrics
YOU DO
Choose the right strategy and timing
About this analysis
31% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 16SOURCE-BACKED TASK
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
AI DOES
Gathers market data and trends quickly
YOU DO
Read context and guide strategy
About this analysis
20% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 17SOURCE-BACKED TASK
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
AI DOES
Analyzes market data and suggests strategy options
YOU DO
Choose the right path for your business
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 18SOURCE-BACKED TASK
Develop pricing strategies, balancing firm objectives and customer satisfaction.
AI DOES
Analyzes market data and suggests pricing models
YOU DO
Balance trade-offs and make the call
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 19SOURCE-BACKED TASK
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
AI DOES
Researches case law and drafts talking points
YOU DO
Navigate the politics and make the deal
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 20SOURCE-BACKED TASK
Integrate environmental information into product or company marketing strategies, policies, or activities.
AI DOES
Gathers environmental data and suggests green messaging
YOU DO
Choose what fits your brand and values
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

START LEARNING AI

Practice AI.
Use your judgment.

There are 20 short lessons for this job, about 15 minutes each. Each one starts from a task above and teaches the part that stays with you.

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AT A GLANCE

Occupation: Marketing Managers
SOC code: 11-2021
Tasks reviewed: 20 of 20

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $166,790 · BLS OEWS 2025
Median pay (Colorado): $182,730 · BLS OEWS 2025
Employed (national): 395,240
Employed in Colorado: 6,010
Job outlook: +6.6% by 2034 · ~34,300 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Compile lists describing product or service offerings.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Initiate market research studies, or analyze their findings.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Develop business cases for environmental marketing strategies.

Select products or accessories to be displayed at trade or special production shows.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Consult with product development personnel on product specifications, such as design, color, or packaging.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.