JOB REPORT / 11-2032 · 20 TASKS

Public Relations Managers.

Can AI do the work of Public Relations Managers?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

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How many tasks do you use AI to assist with at work?

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The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Maintain company archives
Observe and report on social, economic, and political trends…
Design and edit promotional publications

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A guided certificate program in AI-assisted Public Relations Managers work. It covers the 20 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

20 of 20 tasks reviewed

We went through all 20 core tasks in this job, one at a time.

Task by task, from the work Public Relations Managers actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Maintain company archives.
AI DOES
Sorts, tags, and retrieves archived files automatically
YOU DO
Decide what matters and how to organize it for your company's unique needs
TASK 02
Observe and report on social, economic, and political trends that might affect employers.
AI DOES
Scans news, social media, and reports to flag relevant trends and summarize them quickly
YOU DO
Judge which trends truly matter for your employer and shape the right response
TASK 03
Design and edit promotional publications, such as brochures.
AI DOES
Drafts brochure text, suggests layouts, and generates image ideas
YOU DO
Own the brand voice and make the final call on tone and design
TASK 04
Develop, implement, or maintain crisis communication plans.
AI DOES
Drafts crisis message templates, summarizes past case studies, and flags communication gaps
YOU DO
Apply local knowledge of relationships, culture, and real-time judgment calls under pressure
TASK 05
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
AI DOES
Drafts employee messages, suggests tone and structure, and edits for clarity
YOU DO
Build relationships with labor managers and decide what employees truly need to hear
TASK 06
Formulate policies and procedures related to public information programs, working with public relations executives.
AI DOES
Drafts policy frameworks, suggests industry best practices, and organizes procedures into clear documents
YOU DO
Apply your knowledge of company culture, leadership priorities, and real stakeholder relationships to finalize decisions
TASK 07
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
AI DOES
Drafts audience profiles, suggests communication channels, and generates plan templates
YOU DO
Use your client knowledge and relationship instincts to decide what messages will actually land
TASK 08
Manage communications budgets.
AI DOES
Drafts budget summaries, flags overspending, and models spending scenarios
YOU DO
Decide priorities and negotiate trade-offs with stakeholders
TASK 09
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
AI DOES
Drafts creative briefs, summarizes campaign reports, and flags performance gaps
YOU DO
Build agency relationships and make final calls on strategy and priorities
TASK 10
Manage in-house communication courses.
AI DOES
Drafts course outlines, quizzes, and training materials
YOU DO
Facilitate live sessions and give personalized coaching feedback
TASK 11
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
AI DOES
Drafts press releases, builds contact lists, suggests event concepts, and creates run-of-show timelines
YOU DO
Build real relationships with media, sponsors, and guests — and make quick judgment calls when things go wrong on event day
TASK 12
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
AI DOES
Drafts internal memos, summarizes feedback, and suggests communication strategies
YOU DO
Read the room and build genuine trust between people
TASK 13
Produce films and other video products, regulate their distribution, and operate film library.
AI DOES
Drafts scripts, suggests edits, and tracks distribution data
YOU DO
Lead creative vision and manage relationships with partners and stakeholders
TASK 14
Assign, supervise, and review the activities of public relations staff.
AI DOES
Tracks staff workloads, summarizes project status, and drafts performance notes
YOU DO
Build team trust and make judgment calls about people
TASK 15
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
AI DOES
Researches contacts, drafts outreach messages, and flags potential business opportunities
YOU DO
Show up in person, build genuine trust, and read the room in every relationship
TASK 16SOURCE-BACKED TASK
Draft speeches for company executives and arrange interviews and other forms of contact for them.
AI DOES
Drafts speech outlines and schedules interview slots
YOU DO
Shape the message and build key relationships
About this analysis
45% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 17SOURCE-BACKED TASK
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
AI DOES
Drafts press releases and web content quickly
YOU DO
Shape the story and brand voice
About this analysis
32% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 18SOURCE-BACKED TASK
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
AI DOES
Generates logo variations and signage mockups
YOU DO
Define the brand vision and approve final choices
About this analysis
28% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 19SOURCE-BACKED TASK
Evaluate advertising and promotion programs for compatibility with public relations efforts.
AI DOES
Analyzes campaign data and identifies potential conflicts
YOU DO
Judge brand impact and strategic alignment
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 20SOURCE-BACKED TASK
Respond to requests for information about employers' activities or status.
AI DOES
Drafts responses using company data and policies
YOU DO
Judge what to share and how
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

START LEARNING AI

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AT A GLANCE

Occupation: Public Relations Managers
SOC code: 11-2032
Tasks reviewed: 20 of 20

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $146,910 · BLS OEWS 2025
Median pay (Colorado): $162,870 · BLS OEWS 2025
Employed (national): 74,850
Employed in Colorado: Not reported for Colorado
Job outlook: +5% by 2034 · ~6,600 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Maintain company archives.

Observe and report on social, economic, and political trends that might affect employers.

Design and edit promotional publications, such as brochures.

Develop, implement, or maintain crisis communication plans.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Formulate policies and procedures related to public information programs, working with public relations executives.

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Manage communications budgets.

Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.

Manage in-house communication courses.

Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Produce films and other video products, regulate their distribution, and operate film library.

Assign, supervise, and review the activities of public relations staff.

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Draft speeches for company executives and arrange interviews and other forms of contact for them.

Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Respond to requests for information about employers' activities or status.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.