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JOB REPORT / 11-1021 · 17 TASKS

General and Operations Managers.

Can AI do the work of General and Operations Managers?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

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Starting pointOur estimate

The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

  • Set prices or credit terms for goods or services…
  • Prepare staff work schedules and assign specific duties
  • Develop or implement product-marketing strategies

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A guided certificate program in AI-assisted General and Operations Managers work. It covers the 16 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

16 of 17 tasks reviewed

This job has 17 core tasks. We went through 16 of them, one at a time.

Task by task, from the work General and Operations Managers actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

  1. TASK 01

    Set prices or credit terms for goods or services, based on forecasts of customer demand.

    AI DOES

    Analyzes sales history, forecasts demand, and suggests price or credit options

    YOU DO

    Apply business judgment, stakeholder context, and strategic priorities to the final decision

  2. TASK 02

    Prepare staff work schedules and assign specific duties.

    AI DOES

    Drafts shift schedules, spots coverage gaps, and suggests duty assignments based on rules and past data

    YOU DO

    Apply judgment about people, fairness, and real-world context that data can't capture

  3. TASK 03

    Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.

    AI DOES

    Drafts ad copy, summarizes market trends, suggests campaign ideas, and builds first-cut promotional plans

    YOU DO

    Judge which strategy fits your brand, culture, and customers — then sell it to the team

  4. TASK 04

    Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.

    AI DOES

    Tracks inventory levels, flags delays, and forecasts supply needs using data

    YOU DO

    Build supplier relationships and make judgment calls when things go wrong

  5. TASK 05

    Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.

    AI DOES

    Analyzes budget data, flags inefficiencies, and generates financial summaries or forecasts

    YOU DO

    Own the strategic trade-offs and final budget decisions that affect people and operations

  6. TASK 06

    Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.

    AI DOES

    Pulls supplier data, tracks spending trends, and flags delays or budget overruns automatically

    YOU DO

    Negotiate tough conversations and build lasting supplier relationships

  7. TASK 07

    Plan store layouts or design displays.

    AI DOES

    Generates layout options, suggests product placement based on sales data, and drafts visual display concepts

    YOU DO

    Walk the floor, trust your gut on customer flow, and make the final call on brand look and feel

  8. TASK 08

    Direct administrative activities directly related to making products or providing services.

    AI DOES

    Drafts schedules, summarizes reports, flags bottlenecks, and automates routine communications

    YOU DO

    Read the room, resolve conflicts, and make judgment calls with real people and real stakes

  9. TASK 09

    Plan or direct activities, such as sales promotions, that require coordination with other department managers.

    AI DOES

    Drafts promotion plans, creates timelines, and suggests coordination checklists

    YOU DO

    Build trust across departments and make real-time calls when people or priorities shift

  10. TASK 10

    Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members, organization officials, or staff members.

    AI DOES

    Drafts policy templates, summarizes best practices, and flags gaps in existing procedures

    YOU DO

    Negotiate agreement across stakeholders and lead the change through the organization

  11. TASK 11

    Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.

    AI DOES

    Summarizes reports, flags performance gaps, and drafts plans or schedules

    YOU DO

    Build trust with your team and make the tough calls that data alone can't answer

  12. TASK 12

    Perform personnel functions, such as selection, training, or evaluation.

    AI DOES

    Screens resumes, drafts interview questions, and summarizes performance data

    YOU DO

    Trust your gut on culture fit and have the hard conversations yourself

  13. TASK 13

    Direct non-merchandising departments of businesses, such as advertising or purchasing.

    AI DOES

    Drafts reports, summarizes data, suggests budget options, and answers process questions

    YOU DO

    Build team trust, set priorities, and make the final decisions that affect people

  14. TASK 14

    Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.

    AI DOES

    Drafts sustainability reports, benchmarks best practices, analyzes waste and energy data, and suggests program improvements

    YOU DO

    Build relationships, make budget calls, and adapt plans to your specific site and team culture

  15. TASK 15

    Recommend locations for new facilities, or oversee the remodeling or renovating of current facilities.

    AI DOES

    Gathers and summarizes site data, cost comparisons, demographic trends, and competitor maps to speed up research

    YOU DO

    Weigh community factors, negotiate deals, and own the final recommendation

  16. TASK 16SOURCE-BACKED TASK

    Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.

    AI DOES

    Analyzes trends and flags variances from targets

    YOU DO

    Interpret what the patterns mean for strategy

    About this analysis

    44% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

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Data sources and attribution

This page includes information from the O*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. rtwoai has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.

Wage and employment figures are from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (2025). Job outlook is from the BLS Employment Projections program, 2024–34. BLS data are in the public domain. BLS has not reviewed or endorsed this page.

Task collaboration data is from the Anthropic Economic Index, release 2025-03-27, used under the CC BY 4.0 license. Anthropic has not reviewed or endorsed this page.

How we describe AI use in each task is our own characterization, not a measurement of whether AI can replace this job. Microsoft note that their metrics "should not be misconstrued or misrepresented as measuring the ability of AI to replace jobs," and that there is more to an occupation than the sum of its tasks.