JOB REPORT / 11-2011 · 30 TASKS

Advertising and Promotions Managers.

Can AI do the work of Advertising and Promotions Managers?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

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Starting pointOur estimate

The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Analyze marketing or sales trends to forecast future conditions
Develop communications materials, advertisements, presentations, or public relations initiatives…
Track program budgets, expenses, and campaign response rates…

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A guided certificate program in AI-assisted Advertising and Promotions Managers work. It covers the 29 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

29 of 30 tasks reviewed

This job has 30 core tasks. We went through 29 of them, one at a time.

Task by task, from the work Advertising and Promotions Managers actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Analyze marketing or sales trends to forecast future conditions.
AI DOES
Pulls data, finds patterns, builds draft forecasts, and flags trends
YOU DO
Decide which signals are real and shape strategy around business context
TASK 02
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
AI DOES
Drafts ad copy, generates headline options, builds slide outlines, and suggests messaging angles
YOU DO
Judge what truly fits the brand, audience, and business goal
TASK 03
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
AI DOES
Aggregates budget data, calculates response rates, and flags spending patterns automatically
YOU DO
Decide what the results mean and how to adjust strategy based on business context
TASK 04
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
AI DOES
Organizes files, writes summaries, tags campaigns by theme or result, and surfaces past work fast
YOU DO
Decide which campaigns truly reflect brand value and build the narrative around past wins
TASK 05
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
AI DOES
Scans surveys, social posts, and market reports to spot trends and audience segments fast
YOU DO
Decide which insights truly matter and how to turn them into a winning strategy
TASK 06
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
AI DOES
Scans copy for errors, checks specs, and flags issues in scripts or layouts
YOU DO
Trust your brand instincts and make the final creative call
TASK 07
Prepare budgets and submit estimates for program costs as part of campaign plan development.
AI DOES
Generates budget templates, suggests cost benchmarks, and drafts line-item estimates from past campaign data
YOU DO
Apply real-world vendor knowledge and strategic judgment to finalize numbers
TASK 08
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
AI DOES
Summarizes articles, flags key trends, and pulls relevant insights from trade publications fast
YOU DO
Judge which trends actually matter for your brand's goals and audience
TASK 09
Coordinate with the media to disseminate advertising.
AI DOES
Drafts outreach emails, organizes media schedules, and suggests placement options
YOU DO
Build real media relationships and make final placement calls
TASK 10
Plan and execute advertising policies and strategies for organizations.
AI DOES
Drafts strategy outlines, summarizes market research, and generates campaign ideas quickly
YOU DO
Make the final calls on brand voice, budget risk, and relationships with partners
TASK 11
Prepare and negotiate advertising and sales contracts.
AI DOES
Drafts contract templates, summarizes terms, and flags missing clauses
YOU DO
Lead the live negotiation and build trust with the other party
TASK 12
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
AI DOES
Drafts account growth plans, summarizes past campaign data, and suggests upsell opportunities
YOU DO
Build the client relationship and close the deal yourself
TASK 13
Contact organizations to explain services and facilities offered.
AI DOES
Drafts outreach emails, researches contacts, and personalizes pitch templates at scale
YOU DO
Lead the live conversation and build trust with real people
TASK 14
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
AI DOES
Searches databases, drafts outreach messages, and organizes contact lists by buyer type
YOU DO
Use personal judgment and relationship skills to pick the right partners and earn their trust
TASK 15
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
AI DOES
Drafts presentation decks, talking points, demo scripts, and Q&A prep materials
YOU DO
Show up in person, read the audience, and adjust your pitch on the fly
TASK 16
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
AI DOES
Drafts strategy outlines, summarizes market research, flags regulatory issues, and suggests campaign angles
YOU DO
Bring creative vision, stakeholder trust, and real-world business judgment to final decisions
TASK 17
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
AI DOES
Drafts project briefs, summarizes meeting notes, tracks task progress, and suggests timelines
YOU DO
Build trust across teams and make judgment calls when people or priorities conflict
TASK 18
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
AI DOES
Drafts meeting agendas, tracks project status, summarizes updates across teams, and flags scheduling conflicts
YOU DO
Build trust across teams and make the final calls when priorities clash
TASK 19
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
AI DOES
Drafts outreach emails, researches potential partners, and organizes contact lists
YOU DO
Build genuine relationships and negotiate buy-in from real people
TASK 20
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
AI DOES
Drafts meeting agendas, summarizes media options, and generates talking points before and after the meeting
YOU DO
Lead the room, read the group, and make judgment calls in real time
TASK 21
Direct and coordinate product research and development.
AI DOES
Pulls market research, summarizes trends, and drafts development briefs
YOU DO
Lead cross-functional teams and make final strategic product calls
TASK 22
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
AI DOES
Analyzes sales data, drafts performance reports, and suggests goal benchmarks
YOU DO
Build real trust and read each person's motivation and growth needs
TASK 23
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
AI DOES
Drafts team updates, builds project timelines, and flags progress gaps
YOU DO
Build trust and inspire the people on your team
TASK 24
Train and direct workers engaged in developing and producing advertisements.
AI DOES
Drafts training materials, summarizes feedback, and suggests workflow improvements
YOU DO
Build trust with your team and make real-time coaching calls
TASK 25SOURCE-BACKED TASK
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
AI DOES
Generates survey templates and question frameworks
YOU DO
Choose the right method for your goal
About this analysis
41% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 26SOURCE-BACKED TASK
Analyze the effectiveness of marketing tactics or channels.
AI DOES
Crunches performance data and spots patterns
YOU DO
Decide what the numbers really mean
About this analysis
36% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 27SOURCE-BACKED TASK
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
AI DOES
Tracks metrics and calculates campaign ROI automatically
YOU DO
Decide what the numbers really mean
About this analysis
36% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 28SOURCE-BACKED TASK
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
AI DOES
Generates campaign concepts and draft materials quickly
YOU DO
Shape the strategy and client relationships
About this analysis
32% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 29SOURCE-BACKED TASK
Represent company at trade association meetings to promote products.
AI DOES
Prepares talking points and competitor research
YOU DO
Build relationships and read the room
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

START LEARNING AI

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There are 29 short lessons for this job, about 15 minutes each. Each one starts from a task above and teaches the part that stays with you.

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AT A GLANCE

Occupation: Advertising and Promotions Managers
SOC code: 11-2011
Tasks reviewed: 29 of 30

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $133,660 · BLS OEWS 2025
Median pay (Colorado): $164,990 · BLS OEWS 2025
Employed (national): 21,470
Employed in Colorado: 180
Job outlook: −2.2% by 2034 · ~2,100 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Analyze marketing or sales trends to forecast future conditions.

Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Coordinate with the media to disseminate advertising.

Plan and execute advertising policies and strategies for organizations.

Prepare and negotiate advertising and sales contracts.

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Contact organizations to explain services and facilities offered.

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Direct and coordinate product research and development.

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Train and direct workers engaged in developing and producing advertisements.

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

Analyze the effectiveness of marketing tactics or channels.

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Represent company at trade association meetings to promote products.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.