JOB REPORT / 41-3011 · 20 TASKS

Advertising Sales Agents.

Can AI do the work of Advertising Sales Agents?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

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The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Write sales outlines for use by staff
Provide clients with estimates of the costs of advertising…
Process all correspondence and paperwork related to accounts

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A guided certificate program in AI-assisted Advertising Sales Agents work. It covers the 18 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

18 of 20 tasks reviewed

This job has 20 core tasks. We went through 18 of them, one at a time.

Task by task, from the work Advertising Sales Agents actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Write sales outlines for use by staff.
AI DOES
Drafts sales outline structures, talking points, and objection responses
YOU DO
Add real client knowledge and winning instincts from the field
TASK 02
Provide clients with estimates of the costs of advertising products or services.
AI DOES
Generates cost estimates from rate data and builds draft proposals
YOU DO
Read the client's real needs and tailor the pitch to close the deal
TASK 03
Process all correspondence and paperwork related to accounts.
AI DOES
Drafts emails, fills out standard forms, sorts and files paperwork, and flags missing information
YOU DO
Review every document for accuracy and approve anything sent to a real client
TASK 04
Draw up contracts for advertising work, and collect payments due.
AI DOES
Drafts contract templates, fills in deal terms, and flags overdue payments
YOU DO
Negotiate terms face-to-face and resolve payment conflicts with clients
TASK 05
Inform customers of available options for advertisement artwork, and provide samples.
AI DOES
Generates sample ad artwork, drafts option menus, and personalizes presentation materials
YOU DO
Read the customer's reactions and build the relationship that closes the deal
TASK 06
Recommend appropriate sizes and formats for advertising, depending on medium used.
AI DOES
Pulls up standard ad sizes, formats, and specs for print, digital, video, and social media instantly
YOU DO
Match the right format to the client's specific goals, budget, and audience
TASK 07
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
AI DOES
Drafts sample ad copy, suggests media channels based on audience data, and formats mock-ups for different platforms
YOU DO
Read the client's real goals and sell them on the right choice with personal trust
TASK 08
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
AI DOES
Drafts presentation content, suggests talking points, and researches customer needs
YOU DO
Read the room, build rapport, and handle objections in the moment
TASK 09
Locate and contact potential clients to offer advertising services.
AI DOES
Finds prospect lists, drafts outreach emails, and suggests talking points
YOU DO
Build genuine rapport and read the room during real conversations
TASK 10
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
AI DOES
Researches company backgrounds, summarizes ad history, and drafts client profiles fast
YOU DO
Listen closely to clients and read between the lines to find what they truly need
TASK 11
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
AI DOES
Drafts bid documents, organizes materials, and flags missing items
YOU DO
Apply client relationship knowledge and make final approval calls
TASK 12
Identify new advertising markets, and propose products to serve them.
AI DOES
Scans market data, spots trends, and drafts proposal outlines
YOU DO
Apply local knowledge and build real client relationships to close the deal
TASK 13
Maintain assigned account bases while developing new accounts.
AI DOES
Finds new leads, drafts outreach emails, and flags which accounts need attention
YOU DO
Build relationships and read what each client actually needs
TASK 14
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
AI DOES
Drafts promotional plan templates, researches market trends, and summarizes client goals
YOU DO
Lead the conversations, read the room, and build trust with real stakeholders
TASK 15SOURCE-BACKED TASK
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
AI DOES
Generates templates and first drafts of marketing materials
YOU DO
Shape the strategy and approve the message
About this analysis
38% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 16SOURCE-BACKED TASK
Write copy as part of layout.
AI DOES
Generates draft copy and suggests headlines
YOU DO
Shape the voice and visual flow
About this analysis
35% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 17
Deliver advertising or illustration proofs to customers for approval.
AI DOES
Formats and sends digital proof files or drafts approval emails automatically
YOU DO
Build the client relationship and handle questions or concerns in the moment
TASK 18SOURCE-BACKED TASK
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
AI DOES
Analyzes audience data and suggests campaign strategies
YOU DO
Read client needs and sell the vision
About this analysis
15% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

START LEARNING AI

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There are 18 short lessons for this job, about 15 minutes each. Each one starts from a task above and teaches the part that stays with you.

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AT A GLANCE

Occupation: Advertising Sales Agents
SOC code: 41-3011
Tasks reviewed: 18 of 20

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $64,820 · BLS OEWS 2025
Median pay (Colorado): $73,420 · BLS OEWS 2025
Employed (national): 91,700
Employed in Colorado: 1,110
Job outlook: −6.4% by 2034 · ~9,300 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Write sales outlines for use by staff.

Provide clients with estimates of the costs of advertising products or services.

Process all correspondence and paperwork related to accounts.

Draw up contracts for advertising work, and collect payments due.

Inform customers of available options for advertisement artwork, and provide samples.

Recommend appropriate sizes and formats for advertising, depending on medium used.

Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

Locate and contact potential clients to offer advertising services.

Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.

Gather all relevant material for bid processes, and coordinate bidding and contract approval.

Identify new advertising markets, and propose products to serve them.

Maintain assigned account bases while developing new accounts.

Consult with company officials, sales departments, and advertising agencies to develop promotional plans.

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

Write copy as part of layout.

Deliver advertising or illustration proofs to customers for approval.

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.