JOB REPORT / 41-9041 · 12 TASKS

Telemarketers.

Can AI do the work of Telemarketers?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

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Starting pointOur estimate

The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Obtain names and telephone numbers of potential customers from…
Record names, addresses, purchases, and reactions of prospects contacted
Contact businesses or private individuals by telephone to solicit…

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A guided certificate program in AI-assisted Telemarketers work. It covers the 12 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

12 of 12 tasks reviewed

We went through all 12 core tasks in this job, one at a time.

Task by task, from the work Telemarketers actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
AI DOES
Scrapes directories and databases to build lead lists automatically
YOU DO
Decide which sources are trustworthy and ensure data follows privacy laws
TASK 02
Record names, addresses, purchases, and reactions of prospects contacted.
AI DOES
Transcribes calls and auto-fills contact records with names, addresses, and purchase info
YOU DO
Review flagged entries and judge ambiguous customer reactions
TASK 03
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
AI DOES
Runs automated voice calls, reads scripts, logs responses, and schedules callbacks
YOU DO
Read emotional cues and build real rapport with hesitant people
TASK 04
Obtain customer information such as name, address, and payment method, and enter orders into computers.
AI DOES
Collects customer details through automated voice or chat systems and logs orders directly into databases
YOU DO
Handle confused or frustrated customers and build the trust needed to close the sale
TASK 05
Maintain records of contacts, accounts, and orders.
AI DOES
Auto-logs call data, fills CRM fields, and flags missing info
YOU DO
Review entries for accuracy and add context AI would miss
TASK 06
Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
AI DOES
Reads scripts, handles simple objections, and logs call outcomes automatically
YOU DO
Read the mood of a hesitant caller and adjust your tone in the moment
TASK 07
Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
AI DOES
Drafts follow-up emails, response letters, and call scripts quickly
YOU DO
Read the customer's mood and adjust the conversation in real time
TASK 08
Conduct client or market surveys to obtain information about potential customers.
AI DOES
Runs automated survey scripts, records answers, and summarizes results
YOU DO
Read emotional cues and adjust questions when a conversation goes off-script
TASK 09
Answer telephone calls from potential customers who have been solicited through advertisements.
AI DOES
Runs automated voice agents that answer common questions and qualify leads
YOU DO
Read the caller's mood and adjust your tone to build real connection
TASK 10
Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
AI DOES
Drafts call scripts, suggests open time slots, and sends confirmation messages automatically
YOU DO
Read the customer's tone and adjust the conversation to keep them engaged
TASK 11SOURCE-BACKED TASK
Explain products or services and prices, and answer questions from customers.
AI DOES
Answers common questions and explains basic features
YOU DO
Handle complex needs and build rapport
About this analysis
27% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 12SOURCE-BACKED TASK
Adjust sales scripts to better target the needs and interests of specific individuals.
AI DOES
Suggests personalized script variations and talking points
YOU DO
Read the person and adapt in real time
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

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AT A GLANCE

Occupation: Telemarketers
SOC code: 41-9041
Tasks reviewed: 12 of 12

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $35,450 · BLS OEWS 2025
Median pay (Colorado): $47,670 · BLS OEWS 2025
Employed (national): 58,430
Employed in Colorado: 880
Job outlook: −22.1% by 2034 · ~6,500 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.

Record names, addresses, purchases, and reactions of prospects contacted.

Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.

Obtain customer information such as name, address, and payment method, and enter orders into computers.

Maintain records of contacts, accounts, and orders.

Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.

Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.

Conduct client or market surveys to obtain information about potential customers.

Answer telephone calls from potential customers who have been solicited through advertisements.

Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.

Explain products or services and prices, and answer questions from customers.

Adjust sales scripts to better target the needs and interests of specific individuals.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.