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JOB REPORT / 27-2012 · 83 TASKS

Producers and Directors.

Can AI do the work of Producers and Directors?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

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Starting pointOur estimate

The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

  • Monitor broadcasts to ensure that programs conform to station…
  • Check completed program logs for accuracy and conformance…
  • Contact agents and actors to provide notification of audition…

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A guided certificate program in AI-assisted Producers and Directors work. It covers the 78 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

78 of 83 tasks reviewed

This job has 83 core tasks. We went through 78 of them, one at a time.

Task by task, from the work Producers and Directors actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

  1. TASK 01

    Monitor broadcasts to ensure that programs conform to station or network policies and regulations.

    AI DOES

    Flags potential policy violations in live or recorded broadcasts using audio and video analysis

    YOU DO

    Judge context, nuance, and intent before making enforcement decisions

  2. TASK 02

    Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.

    AI DOES

    Scans program logs, flags missing or mismatched entries, and checks against FCC rule patterns

    YOU DO

    Use your broadcast knowledge to judge gray areas and decide the right fix

  3. TASK 03

    Contact agents and actors to provide notification of audition and performance opportunities and to set up audition times.

    AI DOES

    Drafts outreach messages, manages contact lists, and helps schedule audition slots automatically

    YOU DO

    Keep the personal relationships and judgment calls that agents and actors actually respond to

  4. TASK 04

    Prepare copy and edit tape so that material is ready for broadcasting.

    AI DOES

    Drafts scripts, suggests edits, flags pacing issues, and checks copy for errors

    YOU DO

    Make the final call on tone, timing, and what actually works for your audience

  5. TASK 05

    Write and submit proposals to bid on contracts for projects.

    AI DOES

    Drafts proposal sections, formats bids, and suggests budget language

    YOU DO

    Inject your creative vision and leverage your industry relationships

  6. TASK 06

    Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.

    AI DOES

    Scans incoming transmissions and flags advisories in real time

    YOU DO

    Decide how to respond to content changes and schedule shifts

  7. TASK 07

    Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

    AI DOES

    Drafts call sheets, formats reports, and composes distribution emails automatically

    YOU DO

    Confirm venue availability, relationships, and real-world scheduling conflicts

  8. TASK 08

    Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.

    AI DOES

    Scans schedules for errors, formats program info, and drafts releases for media outlets

    YOU DO

    Apply local knowledge and editorial judgment before sending anything out

  9. TASK 09

    Schedule use of studio and editing facilities for producers and engineering and maintenance staff.

    AI DOES

    Checks calendars, flags conflicts, and suggests open time slots

    YOU DO

    Weigh competing priorities and handle the people side of scheduling

  10. TASK 10

    Develop ideas for programs and features that a station could produce.

    AI DOES

    Generates lists of program concepts, formats, and audience angles on demand

    YOU DO

    Filter ideas through deep knowledge of your market, audience, and brand voice

  11. TASK 11

    Prepare actors for auditions by providing scripts and information about roles and casting requirements.

    AI DOES

    Drafts script breakdowns, summarizes character notes, and organizes casting requirement sheets quickly

    YOU DO

    Read the room — know your actor, the casting director's taste, and tailor advice to the moment

  12. TASK 12

    Study and research scripts to determine how they should be directed.

    AI DOES

    Summarizes scripts, identifies themes, pulls reference films, and suggests tone options

    YOU DO

    Trust your creative gut and lived experience to shape a unique vision

  13. TASK 13

    Set up and execute video transitions and special effects, such as fades, dissolves, cuts, keys, and supers, using computers to manipulate pictures as necessary.

    AI DOES

    Suggests transition types, auto-matches cut points, and previews effects in editing software

    YOU DO

    Trust your instincts on timing and feel during live or creative production

  14. TASK 14

    Perform management activities, such as budgeting, scheduling, planning, and marketing.

    AI DOES

    Drafts budget templates, builds schedule outlines, and generates marketing copy ideas

    YOU DO

    Make the tough calls on money, timing, and people that shape the whole project

  15. TASK 15

    Establish work schedules and assign work to staff members.

    AI DOES

    Drafts shift schedules, spots coverage gaps, and suggests assignments based on availability data

    YOU DO

    Factor in staff relationships, growth goals, and real-world team dynamics

  16. TASK 16

    Develop promotions for current programs and specials.

    AI DOES

    Drafts promo copy, generates tagline options, and suggests campaign angles

    YOU DO

    Trust your gut on what will hook your specific audience

  17. TASK 17

    Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.

    AI DOES

    Analyzes ratings data, viewer demographics, and time slots to suggest scheduling options

    YOU DO

    Weigh community relationships, station identity, and creative fit when making final calls

  18. TASK 18

    Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.

    AI DOES

    Summarizes audience surveys, spots rating trends, and flags underperforming shows

    YOU DO

    Trust your gut on brand fit, cultural timing, and what audiences will love next

  19. TASK 19

    Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.

    AI DOES

    Pulls spending data, builds budget drafts, and alerts you when costs go over limits

    YOU DO

    Decide which programming investments are worth the risk and negotiate trade-offs

  20. TASK 20

    Coordinate activities between departments, such as news and programming.

    AI DOES

    Drafts meeting agendas, summarizes cross-department updates, and spots scheduling conflicts

    YOU DO

    Build trust across teams and make calls when departments disagree

  21. TASK 21

    Cut and edit film or tape to integrate component parts into desired sequences.

    AI DOES

    Suggests cut points, syncs audio, and organizes footage automatically

    YOU DO

    Own the creative story decisions and emotional pacing

  22. TASK 22

    Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.

    AI DOES

    Searches content libraries, checks rights databases, and drafts licensing requests

    YOU DO

    Trust your gut on what fits your audience and negotiate deals with real people

  23. TASK 23

    Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.

    AI DOES

    Drafts prep documents, schedules reminders, and summarizes key information for guests and directors

    YOU DO

    Build real trust with talent and read the room when things get tense or change fast

  24. TASK 24

    Participate in the planning and execution of fundraising activities.

    AI DOES

    Drafts fundraising copy, timelines, donor outreach emails, and budget summaries

    YOU DO

    Build donor trust and make real-time decisions at events

  25. TASK 25

    Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

    AI DOES

    Suggests shot types, framing ideas, and composition references based on script or scene description

    YOU DO

    Make the final creative call that fits your story's tone, actors, and physical space

  26. TASK 26

    Review performer information, such as photos, resumes, voice tapes, videos, and union membership, to decide whom to audition for parts.

    AI DOES

    Screens resumes, sorts headshots, and flags performers who match basic role requirements

    YOU DO

    Trust your gut on who has the right energy and spark for the part

  27. TASK 27

    Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

    AI DOES

    Drafts schedules, sends reminders, tracks task status, and flags conflicts across team calendars

    YOU DO

    Build trust with creative personalities and make judgment calls when tensions arise

  28. TASK 28

    Collaborate with promotions directors to produce on-air station promotions.

    AI DOES

    Drafts promo scripts, suggests taglines, and outlines creative concepts

    YOU DO

    Bring the collaborative spark and final creative calls that make promos feel right for your audience

  29. TASK 29

    Locate performers or extras for crowd and background scenes, and stand-ins or photo doubles for actors, by direct contact or through agents.

    AI DOES

    Searches performer databases, drafts casting calls, and screens basic profile matches

    YOU DO

    Trust your eye for how a person fits the scene and build real relationships with agents

  30. TASK 30

    Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

    AI DOES

    Scans footage for technical problems like clipping audio, dropped frames, or color errors

    YOU DO

    Apply creative judgment and industry experience to decide if the work truly meets standards

  31. TASK 31

    Read news, read or record public service and promotional announcements, or perform other on-air duties.

    AI DOES

    Drafts news scripts, summarizes stories, and suggests PSA copy

    YOU DO

    Bring your voice, timing, and personality to the broadcast

  32. TASK 32

    Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.

    AI DOES

    Scans schedules, flags missed slots, and checks logs for guideline violations

    YOU DO

    Trust your judgment on quality, tone, and audience fit

  33. TASK 33

    Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

    AI DOES

    Suggests schedule drafts, flags timing conflicts, and models scene sequence options based on constraints

    YOU DO

    Make the final creative and logistical calls about what pace feels right and what the cast can actually do

  34. TASK 34

    Confer with operations directors to formulate and maintain fair and attainable technical policies for programs.

    AI DOES

    Drafts policy language, summarizes existing rules, and flags gaps or conflicts in technical standards

    YOU DO

    Negotiate tradeoffs and build buy-in across leadership teams

  35. TASK 35

    Select performers for roles or submit lists of suitable performers to producers or directors for final selection.

    AI DOES

    Searches talent databases, matches performer credits and skills to role requirements, and drafts candidate shortlists

    YOU DO

    Trust your eye for chemistry, presence, and fit that no data profile can capture

  36. TASK 36

    Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.

    AI DOES

    Drafts schedules, flags conflicts, summarizes performance data, and suggests programming options

    YOU DO

    Read the room, motivate staff, and make fast calls under pressure

  37. TASK 37

    Review film daily to check on work in progress and to plan for future filming.

    AI DOES

    Scans footage for technical problems, tags scenes, and summarizes progress logs

    YOU DO

    Watch the footage yourself and decide what feels right creatively

  38. TASK 38SOURCE-BACKED TASK

    Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

    AI DOES

    Catalogs options and suggests equipment combinations

    YOU DO

    Approve choices that serve the vision

    About this analysis

    61% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  39. TASK 39

    Select plays, scripts, books, news content, or ideas to be produced.

    AI DOES

    Summarizes scripts, flags themes, ranks options by trends, and drafts comparison notes

    YOU DO

    Trust your gut on what will move an audience and carry a project forward

  40. TASK 40

    Negotiate contract agreements with performers, with agents, or between performers and agents or production companies.

    AI DOES

    Drafts contract language, summarizes deal terms, and flags unusual clauses

    YOU DO

    Read the room and build trust with agents and performers

  41. TASK 41

    Choose settings and locations for films and determine how scenes will be shot in these settings.

    AI DOES

    Suggests locations, generates mood boards, and previews shot compositions using reference images

    YOU DO

    Trust your gut on how a real place will feel on camera and negotiate the creative vision with your team

  42. TASK 42

    Hire and supervise workers who help locate people with specified attributes and talents.

    AI DOES

    Searches talent databases, screens profiles, and drafts outreach messages

    YOU DO

    Trust your gut on personality fit and manage real relationships

  43. TASK 43

    Obtain rights to scripts or to such items as existing video footage.

    AI DOES

    Researches rights holders, drafts inquiry emails, and summarizes licensing agreements

    YOU DO

    Negotiate deals and build trust with rights holders in person

  44. TASK 44

    Arrange financing for productions.

    AI DOES

    Drafts pitch decks, researches funding sources, and models financial scenarios

    YOU DO

    Build trust with investors and close deals through personal relationships

  45. TASK 45

    Direct technical aspects of newscasts and other productions, checking and switching between video sources and taking responsibility for the on-air product, including camera shots and graphics.

    AI DOES

    Monitors video feeds for quality issues, flags graphics errors, and suggests optimal camera cuts in real time

    YOU DO

    Stay in the chair and own every live decision under pressure

  46. TASK 46

    Arrange for or design screen tests or auditions for prospective performers.

    AI DOES

    Drafts audition sides, schedules sessions, and suggests screen test formats

    YOU DO

    Trust your gut on who lights up the room in person

  47. TASK 47SOURCE-BACKED TASK

    Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

    AI DOES

    Generates story outlines and draft scenes quickly

    YOU DO

    Shape the voice and emotional truth

    About this analysis

    53% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  48. TASK 48

    Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

    AI DOES

    Searches talent databases, summarizes reels and resumes, and flags candidate matches

    YOU DO

    Meet candidates in person and trust your gut on creative fit

  49. TASK 49

    Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

    AI DOES

    Suggests shot sequences, flags pacing issues, and helps with script breakdowns

    YOU DO

    Make split-second creative calls and lead people on set

  50. TASK 50

    Serve as liaisons between directors, actors, and agents.

    AI DOES

    Drafts emails, tracks communications, and summarizes schedules or deal points

    YOU DO

    Build real relationships and read the room in live negotiations

  51. TASK 51

    Train workers in use of equipment, such as switchers, cameras, monitors, microphones, and lights.

    AI DOES

    Drafts training guides, scripts, quizzes, and step-by-step instructions for equipment use

    YOU DO

    Show up in person to demonstrate equipment hands-on and correct mistakes in real time

  52. TASK 52

    Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

    AI DOES

    Summarizes meeting notes, tracks action items, and flags progress gaps

    YOU DO

    Read the room, motivate the team, and make judgment calls on creative and logistical tradeoffs

  53. TASK 53

    Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

    AI DOES

    Drafts negotiation prep materials, summarizes contract terms, and flags unusual clauses

    YOU DO

    Read the room, build relationships, and make the final call on deal terms

  54. TASK 54

    Act as liaisons between engineering and production departments.

    AI DOES

    Drafts meeting notes, summarizes technical issues, and flags communication gaps between teams

    YOU DO

    Build trust across departments and make real-time calls during live production

  55. TASK 55

    Conduct interviews for broadcasts.

    AI DOES

    Generates interview questions, researches guests, and suggests follow-up angles

    YOU DO

    Build trust with guests and read the room live on air

  56. TASK 56

    Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.

    AI DOES

    Summarizes meeting notes, flags budget issues, and drafts agenda items ahead of discussions

    YOU DO

    Lead the actual conversation, read the room, and make judgment calls with your team

  57. TASK 57SOURCE-BACKED TASK

    Read scripts and confer with producers to determine the types and numbers of performers required for a given production.

    AI DOES

    Analyzes scripts and suggests cast breakdowns

    YOU DO

    Judge creative vision and budget reality

    About this analysis

    48% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  58. TASK 58SOURCE-BACKED TASK

    Compile scripts, program notes, and other material related to productions.

    AI DOES

    Gathers and formats scripts and production materials

    YOU DO

    Curate what fits the vision

    About this analysis

    46% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  59. TASK 59

    Follow instructions from production managers and directors during productions, such as commands for camera cuts, effects, graphics, and takes.

    AI DOES

    Assists with preset graphics, auto-switching suggestions, and cue tracking

    YOU DO

    Stay alert to live, unpredictable changes and make instant calls on the fly

  60. TASK 60

    Audition and interview performers to match their attributes to specific roles or to increase the pool of available acting talent.

    AI DOES

    Helps screen video submissions, flag standout attributes, and organize candidate notes by role requirements

    YOU DO

    Trust your gut on star quality and live chemistry that no algorithm can feel

  61. TASK 61

    Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

    AI DOES

    Drafts scene breakdowns, character notes, and talking points to help directors walk in prepared

    YOU DO

    Read the room, build trust with actors, and adjust your direction in real time based on their energy and instincts

  62. TASK 62

    Supervise and assign duties to workers engaged in technical control and production of radio and television programs.

    AI DOES

    Drafts duty rosters, flags scheduling conflicts, and summarizes crew performance data

    YOU DO

    Read the room, make split-second calls, and keep a live crew focused under pressure

  63. TASK 63

    Supervise and coordinate the work of camera, lighting, design, and sound crew members.

    AI DOES

    Helps schedule crew, flag conflicts in call sheets, and summarize production notes

    YOU DO

    Stay on set, read the room, and lead your team through the unexpected

  64. TASK 64

    Perform personnel duties, such as hiring staff and evaluating work performance.

    AI DOES

    Drafts job postings, summarizes resumes, and suggests performance review templates

    YOU DO

    Build real relationships and make final calls on people

  65. TASK 65SOURCE-BACKED TASK

    Maintain talent files that include information such as performers' specialties, past performances, and availability.

    AI DOES

    Updates files with performance history and availability data

    YOU DO

    Judge talent quality and potential fit

    About this analysis

    44% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  66. TASK 66SOURCE-BACKED TASK

    Write and edit news stories from information collected by reporters and other sources.

    AI DOES

    Drafts articles from reporter notes and sources

    YOU DO

    Shape the angle and verify truth

    About this analysis

    44% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  67. TASK 67

    Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

    AI DOES

    Drafts contract templates, summarizes actor profiles, and flags scheduling conflicts

    YOU DO

    Trust your gut on stage presence and build real relationships with talent

  68. TASK 68

    Observe pictures through monitors and direct camera and video staff concerning shading and composition.

    AI DOES

    Flags exposure, color, and framing problems on video feeds automatically

    YOU DO

    Call live shots and coach your crew with split-second creative decisions

  69. TASK 69

    Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

    AI DOES

    Drafts talking points, summarizes past conflicts, and suggests mediation frameworks

    YOU DO

    Read the room, build trust, and make the final call on how to bring people together

  70. TASK 70SOURCE-BACKED TASK

    Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

    AI DOES

    Generates campaign ideas and analyzes market data

    YOU DO

    Shape strategy and guide the team

    About this analysis

    38% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  71. TASK 71

    Switch between video sources in a studio or on multi-camera remotes, using equipment such as switchers, video slide projectors, and video effects generators.

    AI DOES

    Suggests cut timing and monitors signal quality on screen

    YOU DO

    Stay at the switcher and react live to what's happening on set

  72. TASK 72

    Direct setup of remote facilities and install or cancel programs at remote stations.

    AI DOES

    Drafts schedules, checklists, and communication logs for remote setup coordination

    YOU DO

    Show up on-site, make real-time calls, and manage people and equipment in person

  73. TASK 73SOURCE-BACKED TASK

    Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

    AI DOES

    Suggests edits and tracks script versions

    YOU DO

    Guide the creative vision and dynamics

    About this analysis

    30% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  74. TASK 74SOURCE-BACKED TASK

    Research production topics using the internet, video archives, and other informational sources.

    AI DOES

    Searches databases and summarizes findings quickly

    YOU DO

    Choose what sources to trust

    About this analysis

    26% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  75. TASK 75

    Teach acting classes.

    AI DOES

    Suggests lesson plans, exercises, and reading materials

    YOU DO

    Show up, watch, feel, and coach real people in the room

  76. TASK 76SOURCE-BACKED TASK

    Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

    AI DOES

    Gathers background info and suggests discussion points

    YOU DO

    Build consensus and creative vision

    About this analysis

    0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  77. TASK 77SOURCE-BACKED TASK

    Discuss filter options, lens choices, and the visual effects of objects being filmed with photography directors and video operators.

    AI DOES

    Suggests technical specs and visual effect options

    YOU DO

    Guide the creative vision and collaboration

    About this analysis

    0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

  78. TASK 78SOURCE-BACKED TASK

    Attend or view productions to maintain knowledge of available actors.

    AI DOES

    Catalogs actor performances and career updates

    YOU DO

    Judge who fits your specific vision

    About this analysis

    0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

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Data sources and attribution

This page includes information from the O*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. rtwoai has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.

Wage and employment figures are from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (2025). Job outlook is from the BLS Employment Projections program, 2024–34. BLS data are in the public domain. BLS has not reviewed or endorsed this page.

Task collaboration data is from the Anthropic Economic Index, release 2025-03-27, used under the CC BY 4.0 license. Anthropic has not reviewed or endorsed this page.

How we describe AI use in each task is our own characterization, not a measurement of whether AI can replace this job. Microsoft note that their metrics "should not be misconstrued or misrepresented as measuring the ability of AI to replace jobs," and that there is more to an occupation than the sum of its tasks.