JOB REPORT / 27-2022 · 27 TASKS

Coaches and Scouts.

Can AI do the work of Coaches and Scouts?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

Drag the dot. There’s no wrong answer; it starts at our estimate.

Starting pointOur estimate

The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Develop and arrange competition schedules and programs
Keep and review paper, computerized, and video records…
Keep abreast of changing rules, techniques, technologies, and philosophies…

Your free lesson plan builds the skills that keep you ahead of AI.

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Earn a certificate in your job

A guided certificate program in AI-assisted Coaches and Scouts work. It covers the 24 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

24 of 27 tasks reviewed

This job has 27 core tasks. We went through 24 of them, one at a time.

Task by task, from the work Coaches and Scouts actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Develop and arrange competition schedules and programs.
AI DOES
Drafts schedule templates, checks for date conflicts, and formats programs
YOU DO
Apply knowledge of team needs, local rules, and competitive strategy
TASK 02
Keep and review paper, computerized, and video records of athlete, team, and opposing team performance.
AI DOES
Organizes stats, flags key video moments, and summarizes performance trends
YOU DO
Decide which patterns actually matter for your team's strategy and players
TASK 03
Keep abreast of changing rules, techniques, technologies, and philosophies relevant to their sport.
AI DOES
Searches and summarizes rule updates, coaching research, and new training tech from across the web
YOU DO
Judge which ideas fit your team's style, culture, and real-world conditions
TASK 04
Analyze the strengths and weaknesses of opposing teams to develop game strategies.
AI DOES
Pulls stats, finds trends in opponent data, and summarizes past game performance
YOU DO
Trust your eye for intangibles and build a strategy your specific team can actually execute
TASK 05
Oversee the development and management of the sports program budget and fundraising activities.
AI DOES
Drafts budgets, tracks expenses, and suggests fundraising ideas
YOU DO
Build donor trust and decide what the program truly needs
TASK 06
File scouting reports that detail player assessments, provide recommendations on athlete recruitment, and identify locations and individuals to be targeted for future recruitment efforts.
AI DOES
Drafts report templates, organizes player stats, and flags candidates from databases
YOU DO
Watch players live, read body language, and judge team culture fit
TASK 07
Monitor the academic eligibility of student athletes.
AI DOES
Tracks grades, flags eligibility issues, and summarizes academic standing reports
YOU DO
Step in personally when a student needs support, mentoring, or advocacy
TASK 08
Evaluate athletes' skills and review performance records to determine their fitness and potential in a particular area of athletics.
AI DOES
Pulls and compares performance stats, flags trends, and summarizes records fast
YOU DO
Watch athletes live, read their coachability and drive, and make the final call on fit and potential
TASK 09
Plan strategies and choose team members for individual games or sports seasons.
AI DOES
Analyzes player stats, opponent tendencies, and past game data to suggest lineups and game plans
YOU DO
Trust your read on player energy, team dynamics, and real-time game flow
TASK 10
Plan and direct physical conditioning programs that will enable athletes to achieve maximum performance.
AI DOES
Suggests workout templates, tracks progress data, and flags recovery trends
YOU DO
Watch each athlete in person and adjust plans based on what you see and feel
TASK 11
Identify and recruit potential athletes by sending recruitment letters, meeting with recruits, and arranging and offering incentives, such as athletic scholarships.
AI DOES
Drafts recruitment letters, researches athlete stats, and helps rank prospects from databases
YOU DO
Build real relationships with recruits and families through face-to-face trust
TASK 12
Teach instructional courses and advise students.
AI DOES
Drafts lesson plans, suggests drills, and summarizes student progress data
YOU DO
Build trust with students and read the room in real time
TASK 13
Contact the parents of players to provide information and answer questions.
AI DOES
Drafts emails, texts, and FAQ responses for parents
YOU DO
Build trust and read each family's tone and needs personally
TASK 14
Plan, organize, and conduct practice sessions.
AI DOES
Drafts practice schedules, suggests drills, and organizes session timelines
YOU DO
Show up, read the room, and adjust in real time with real athletes
TASK 15
Provide training direction, encouragement, motivation, and nutritional advice to prepare athletes for games, competitive events, or tours.
AI DOES
Suggests training plans, tracks athlete stats, and surfaces nutrition research
YOU DO
Read the room, inspire confidence, and adjust in real time with a human you know
TASK 16
Adjust coaching techniques, based on the strengths and weaknesses of athletes.
AI DOES
Analyzes stats and performance data to spot patterns in athlete strengths and weaknesses
YOU DO
Watch, listen, and connect with each athlete in person to adjust your approach in the moment
TASK 17
Arrange and conduct sports-related activities, such as training camps, skill-improvement courses, clinics, and pre-season try-outs.
AI DOES
Drafts schedules, suggests drill plans, and organizes logistics documents
YOU DO
Show up, coach in person, and read the room during real activities
TASK 18
Counsel student athletes on academic, athletic, and personal issues.
AI DOES
Suggests conversation frameworks, provides resource lists, and drafts follow-up notes
YOU DO
Build real trust and read emotional cues in the moment
TASK 19
Coordinate travel arrangements and travel with team to away contests.
AI DOES
Searches flight and hotel options, drafts itineraries, and compares prices
YOU DO
Show up, lead the team, and handle real-time issues on the road
TASK 20
Perform activities that support a team or a specific sport, such as participating in community outreach activities, meeting with media representatives, and appearing at fundraising events.
AI DOES
Drafts talking points, schedules appearances, and prepares media Q&A responses
YOU DO
Show up in person and build real community trust
TASK 21
Hire, supervise, and work with extended coaching staff.
AI DOES
Drafts job postings, screens resumes, and organizes candidate notes
YOU DO
Build trust and read people in real conversations and interviews
TASK 22SOURCE-BACKED TASK
Instruct individuals or groups in sports rules, game strategies, and performance principles, such as specific ways of moving the body, hands, or feet, to achieve desired results.
AI DOES
Creates drills and analyzes performance videos
YOU DO
Read each athlete and adapt in real time
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 23SOURCE-BACKED TASK
Explain and enforce safety rules and regulations.
AI DOES
Drafts safety protocols and violation reports
YOU DO
Judge situations and earn respect
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 24SOURCE-BACKED TASK
Explain and demonstrate the use of sports and training equipment, such as trampolines or weights.
AI DOES
Creates custom workout plans and form tutorials
YOU DO
Coach the person through safe movement
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

START LEARNING AI

Practice AI.
Use your judgment.

There are 24 short lessons for this job, about 15 minutes each. Each one starts from a task above and teaches the part that stays with you.

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AT A GLANCE

Occupation: Coaches and Scouts
SOC code: 27-2022
Tasks reviewed: 24 of 27

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $47,320 · BLS OEWS 2025
Median pay (Colorado): $47,110 · BLS OEWS 2025
Employed (national): 248,950
Employed in Colorado: 4,120
Job outlook: +6.4% by 2034 · ~41,800 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Develop and arrange competition schedules and programs.

Keep and review paper, computerized, and video records of athlete, team, and opposing team performance.

Keep abreast of changing rules, techniques, technologies, and philosophies relevant to their sport.

Analyze the strengths and weaknesses of opposing teams to develop game strategies.

Oversee the development and management of the sports program budget and fundraising activities.

File scouting reports that detail player assessments, provide recommendations on athlete recruitment, and identify locations and individuals to be targeted for future recruitment efforts.

Monitor the academic eligibility of student athletes.

Evaluate athletes' skills and review performance records to determine their fitness and potential in a particular area of athletics.

Plan strategies and choose team members for individual games or sports seasons.

Plan and direct physical conditioning programs that will enable athletes to achieve maximum performance.

Identify and recruit potential athletes by sending recruitment letters, meeting with recruits, and arranging and offering incentives, such as athletic scholarships.

Teach instructional courses and advise students.

Contact the parents of players to provide information and answer questions.

Plan, organize, and conduct practice sessions.

Provide training direction, encouragement, motivation, and nutritional advice to prepare athletes for games, competitive events, or tours.

Adjust coaching techniques, based on the strengths and weaknesses of athletes.

Arrange and conduct sports-related activities, such as training camps, skill-improvement courses, clinics, and pre-season try-outs.

Counsel student athletes on academic, athletic, and personal issues.

Coordinate travel arrangements and travel with team to away contests.

Perform activities that support a team or a specific sport, such as participating in community outreach activities, meeting with media representatives, and appearing at fundraising events.

Hire, supervise, and work with extended coaching staff.

Instruct individuals or groups in sports rules, game strategies, and performance principles, such as specific ways of moving the body, hands, or feet, to achieve desired results.

Explain and enforce safety rules and regulations.

Explain and demonstrate the use of sports and training equipment, such as trampolines or weights.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.