JOB REPORT / 27-3031 · 18 TASKS

Public Relations Specialists.

Can AI do the work of Public Relations Specialists?

Mostly it works alongside you. Here is what shifts, task by task.

YOUR EXPERIENCE MATTERS

How does this fit your work?

How many tasks do you use AI to assist with at work?

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The mark shows what’s typical for this job.

The parts of your job AI can already do most of:

Develop plans or materials to communicate organizational activities that…
Post and update content on the company's Web site…
Develop marketing campaigns for environmental technologies or services

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A guided certificate program in AI-assisted Public Relations Specialists work. It covers the 18 AI-affected parts of your job and ends in a capstone a person reviews.

WHAT WE LOOKED AT

Your job, task by task.

18 of 18 tasks reviewed

We went through all 18 core tasks in this job, one at a time.

Task by task, from the work Public Relations Specialists actually do. How we describe AI use in each task is our own read of it, not a measurement of whether AI can replace the job.

TASK 01
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
AI DOES
Drafts press releases, messaging frameworks, and talking points about social or environmental initiatives
YOU DO
Bring authentic organizational voice and build real community trust
TASK 02
Post and update content on the company's Web site and social media outlets.
AI DOES
Drafts captions, suggests hashtags, schedules posts, and resizes content for each platform
YOU DO
Approve messaging, read the room on timing, and protect the brand's reputation
TASK 03
Develop marketing campaigns for environmental technologies or services.
AI DOES
Drafts campaign copy, researches target audiences, and brainstorms messaging angles for green tech
YOU DO
Shape the story, build client trust, and make bold creative calls
TASK 04
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
AI DOES
Drafts press releases, summarizes public sentiment, and suggests messaging angles
YOU DO
Own the strategy and build real relationships with media, public, and stakeholders
TASK 05
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
AI DOES
Drafts campaign briefs, suggests media mix options, and summarizes research on target audiences
YOU DO
Build trust with agency partners and negotiate deals that fit your organization's real goals
TASK 06
Coordinate public responses to environmental management incidents or conflicts.
AI DOES
Drafts holding statements, summarizes incident facts, and suggests response strategies from past cases
YOU DO
Build trust with upset communities and make the final call on tone and timing
TASK 07
Purchase advertising space or time as required to promote client's product or agenda.
AI DOES
Researches ad platforms, compares rates, drafts media plans, and flags audience targeting options
YOU DO
Negotiate deals, build vendor relationships, and make final spending calls
TASK 08
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
AI DOES
Drafts outreach emails, researches venues and contacts, and builds event proposal documents
YOU DO
Build real relationships with organizers and negotiate deals in person
TASK 09
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
AI DOES
Scans news, social data, and reports to spot trends and prep talking points before meetings
YOU DO
Bring your judgment, trust, and relationship knowledge into the room
TASK 10
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
AI DOES
Drafts outreach messages, tracks contacts, and suggests talking points for meetings
YOU DO
Show up, listen well, and build real trust with real people
TASK 11
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
AI DOES
Drafts talking points, summarizes meeting notes, and suggests promotional ideas before or after meetings
YOU DO
Lead the actual conversations and build trust with production teams
TASK 12SOURCE-BACKED TASK
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
AI DOES
Designs surveys, analyzes data, and generates reports
YOU DO
Interpret what the numbers really mean
About this analysis
55% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 13SOURCE-BACKED TASK
Write press releases or other media communications to promote clients.
AI DOES
Drafts press releases with key messages and structure
YOU DO
Shape the story and client voice
About this analysis
38% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 14SOURCE-BACKED TASK
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
AI DOES
Drafts content and suggests edits for tone
YOU DO
Shape the message and voice
About this analysis
35% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 15SOURCE-BACKED TASK
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
AI DOES
Drafts strategy frameworks and messaging templates
YOU DO
Shape the vision and read stakeholder reactions
About this analysis
32% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 16SOURCE-BACKED TASK
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
AI DOES
Drafts initial responses and suggests spokespersons
YOU DO
Judge what to share and who speaks
About this analysis
28% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 17SOURCE-BACKED TASK
Coach client representatives in effective communication with the public or with employees.
AI DOES
Suggests scripts and role-play scenarios
YOU DO
Read people and adapt in real time
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium
TASK 18SOURCE-BACKED TASK
Prepare or deliver speeches to further public relations objectives.
AI DOES
Drafts speeches and suggests key messages
YOU DO
Connect authentically with your audience
About this analysis
0% · Methodology: exposure-v1 · Analysis date: unavailable · Confidence: medium

START LEARNING AI

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There are 18 short lessons for this job, about 15 minutes each. Each one starts from a task above and teaches the part that stays with you.

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AT A GLANCE

Occupation: Public Relations Specialists
SOC code: 27-3031
Tasks reviewed: 18 of 18

How we assess

PAY & OUTLOOK

Compare pay by state

Median pay (national): $74,750 · BLS OEWS 2025
Median pay (Colorado): $80,680 · BLS OEWS 2025
Employed (national): 283,380
Employed in Colorado: 7,410
Job outlook: +4.8% by 2034 · ~27,600 openings/yr

Wages from the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics. National figures cover the United States. Job outlook is national.

How does this fit your work?

Earn a certificate in your job

Your job, task by task.

Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

Post and update content on the company's Web site and social media outlets.

Develop marketing campaigns for environmental technologies or services.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Coordinate public responses to environmental management incidents or conflicts.

Purchase advertising space or time as required to promote client's product or agenda.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Write press releases or other media communications to promote clients.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Coach client representatives in effective communication with the public or with employees.

Prepare or deliver speeches to further public relations objectives.

Practice AI.Use your judgment.

Practice AI.
Use your judgment.